Your staff can demonstrate their commitment to professional development by pursuing one of the many prestigious designation programs available through VIAA.
The following designation programs are offered by VIAA.
- Accredited Customer Service Representative (ACSR)
- Accredited Advisor in Insurance (AAI)
- Certified Insurance Counselor (CIC)
- Certified Insurance Service Representative (CISR)
- Construction Risk and Insurance Specialist (CRIS)
- Certified Professional Insurance Agent (CPIA)
Certified Professional Insurance Agent (CPIA) Designation
The AIMS Society's Certified Professional Insurance Agent(CPIA) Designation is the first-of-its kind, hands-on, how-to training. These Seminars are designed to enhance the ability of producers, sales support staff and company personnel to efficiently create and distribute effective insurance programs. Participants leave with ideas that will produce increased sales results immediately.
Enhance ability to efficiently create and distribute effective insurance programs.
Learn ways to increase sales
Broaden your organization's market reach
Learn to deliver customer derives that drives increased retention
Should I get my designation?
This program is recommended for intermediate or advanced agency staff including agents, brokers, agency principals, producers, account managers and customer service representatives.
To earn the CPIA designation, candidates are required to participate in a series of three, one-dayInsurance Success Seminars - Position for Success, Implement Success & Sustain Success.
CPIA 1 - Position for Success
During this program, participants are encouraged to focus on internal and external factors affecting the development of effective business development plans. Factors discussed include a review of the state of the insurance marketplace; analysis of competitive pressures; necessary insurance carrier underwriting criteria; and consumer expectations and understanding. Throughout each section of the workshop material, tips for preventing Errors & Omissions are highlighted and discussed.
CPIA 2 - Implement for Success
During this session, participants will be provided with specific tools for analyzing consumer needs; will learn to utilize risk identification techniques to gather pertinent prospect information; will develop skills necessary to assimilate information gathered into a customized protection program; and will participate in exercises designed to promote effective delivery of proven solutions. Throughout each section of the workshop material, tips for preventing Errors & Omissions are highlighted and discussed.
CPIA 3 - Sustain S uccess
This program focuses on fulfilling the implied promises contained in the insuring agreement. Students will review methods of providing evidence of insurance coverage; will discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorsements, claims-processing, and handling of client complaints. This course includes a review of Professional Expectations; the Law of Agency; and Legal and Ethical Standards. Throughout each section of the workshop material, tips for preventing Errors & Omissions are highlighted and discussed.
Maintaining the CPIA Designation
After completion of the three Insurance Success Seminars you must attend an update every 2 years. This update requirement can be satisfied through participation in any one of the three core Insurance Success seminars, participation in any one of the Advanced Insurance Success seminars, or by maintaining individual or group membership in AIMS.
Construction Risk and Insurance Specialist Designation
About the CRIS® Program
The Construction Risk and Insurance Specialist (CRIS®) program is a specialized curriculum focusing on the insurance and risk management needs of construction projects and contractors. Those who complete the program are entitled to display the CRIS certification to certify their knowledge of construction insurance and risk management and dedication to the industry. To obtain the CRIS certification, you complete 5 specialized courses on construction risks and insurance and then pass the corresponding on-line examination. After successfully passing all parts of the CRIS curriculum (with a minimum of 70% per exam) the student is awarded the designation.
Who Should Take the CRIS® Program?
Anyone who designs, sells, buys, or underwrites construction insurance programs should consider taking the CRIS program. You should consider the CRIS continuing education program if you are a(n):
- Insurance agent or broker
- Customer service representative (CSR)
- Insurance underwriter or adjuster
- Risk manager or insurance manager of a construction company
- Contractor CFO, controller, or other executive who buys insurance
- Construction safety professional who wishes to expand your horizons
- Risk and insurance consultant
- Construction lawyer
- Risk manager of another organization with substantial construction activities
The CRIS® Certification Establishes Credibility and Dedication
The insurance needs of contractors are quite complex, and insurance generalists frequently make errors in designing programs for their clients. The CRIS program was developed by IRMI in response to concerns expressed by many contractors. Completing the CRIS curriculum will assure that the agent, broker, consultant, or in-house risk manager or insurance purchaser understands the most important insurance needs of contractors. The program also establishes the individual’s commitment to the construction industry with a mandatory continuing education component focusing on construction risk and insurance. When dealing with a holder of the CRIS certification, a contractor will know that this person possesses at least a basic-to-intermediate understanding of construction exposures, insurance, and risk management techniques, and that the person is making an effort to stay on top of insurance industry changes and trends affecting contractors.
Once you earn the right to use the CRIS certification you must engage in an ongoing continuing education process to maintain it. This involved obtaining 7 hours of approved construction risk and insurance continuing education credit during the 24 months following initial receipt of the certification and every 12 months thereafter. You may obtain this CE credit by attending approved CRIS courses or conferences or completing online CRIS courses.
Accredited Customer Service Representative Designation
The Accredited Customer Service Representative (ACSR) program is the Independent Insurance Agents and Brokers of America’s (IIABA) national customer service designation program.
With more than 13,000 designees, ACSR is the nation’s largest and most prestigious program of its kind. Earning the ACSR designation takes hard work and commitment, and the results are immediate. ACSRs have more product knowledge, better selling and account rounding skills and are highly prepared to provide clients with outstanding service.
General Information about ACSR
- ACSR designations can be earned in Personal Lines, Commercial Lines or Life and Health.
- You may take the courses in any order.
- Each course is followed by a one-hour exam.
Anyone may attend the courses and receive the CEU’s without taking the exam. However, if you wish to attain the designation, you must pass each of the 5 exams for Personal Lines, 6 exams for Commercial Lines or the 5 exams for the Life/Health Designation.
Ethics requirement. The Institutes believe ethical decision making skills are essential to the practice of insurance. Starting January 2011, all designation program participants must complete either Ethical Guidelines for Insurance Professionals (for all programs except CPCU) or the CPCU program’s Ethics and the CPCU Code of Professional Conduct. Both online modules are free.
Learn more and register now.
Accredited Adviser in Insurance Designation
Receive your AAI designation after only 10 courses! The Accredited Adviser in Insurance designation program gives you an edge in the increasingly competitive insurance business.
What to gain from the AAI Designation:
- Increase you commissions
- Improve your insurance knowledge
- Learn the language of underwriters
- Develop more effective sales techniques
- Serve your customers better
- Improve Agency workflows
- Learn how to avoid E&O claims
- Earn continuing education (CE) credits for your license renewal
AAI Additional Information. You make take the courses in an order and there is no time frame to earn the designation. Each AAI Course is followed with an Exam.
Ethics requirement. All students must complete and pass either Ethical Guidelines for Insurance Professionals (for all programs except CPCU) or the CPCU program’s Ethics and the CPCU Code of Professional Conduct. Both online modules are free. Learn more and register now.
Certified Insurance Counselor Designation
The Certified Insurance Counselor (CIC) Program is a nationally acclaimed continuing education designation program. Its course content and practical application make it the most essential program for both agency and company personnel. The designation is earned by attending five intensive CIC Institutes.
AGENCY MANAGEMENT, COMMERCIAL CASUALTY, COMMERCIAL PROPERTY, LIFE & HEALTH, PERSONAL LINES — and passing the comprehensive essay examination that follows each institute. You have a period of five years to take and pass all five parts.
Certified Insurance Service Representative Designation
The CISR program is a practical program that stresses the understanding and analysis of risks and exposures. A student should have a basic knowledge of insurance. The CISR program consists of 5 one-day courses that cover all phases of the CSR’s daily work. They are as follows: Agency Operations, Commercial Casualty I, Commercial Casualty II, Commercial Property, Personal Auto, Personal Residential, Personal Lines Miscellaneous, Life & Health Essentials and Elements of Risk Management.
- You must take 5 out of the 9 courses to earn your designation.
- You may take the courses in any order. Each course is followed by a one-hour exam.
- Anyone may attend the courses and receive the CEUs without taking the exam. However, if you wish to attain the designation, you must pass each of the 5 exams.
- To earn the CISR designation you must successfully complete the program and pass the exams within three calendar years following the passage of the first exam.
The state requires that all registrants attend a class in its entirety to receive continuing education credits (CEUs). Partial credit is not given for partial attendance. LATE ARRIVALS WILL NOT RECEIVE ANY CEUs.
Contact VIAA at firstname.lastname@example.org or 1-844-609-1481 with questions on the above programs.